With piles of election leaflets landing on the doormats of families in Norwich North, one candidate has hit on a way to stand out from the rest - he has posted a DVD of his election address to just under 80,000 voters.
(Update: I had a link to the Evening News story, but it's now gone.)
Good grief. How many of those will even get watched? Even if they do I doubt they will be kept as a cherished souvenir. But can they be easily recycled? No. So all eighty thousand of them will end up in landfill. Wonderful.
Are you ready, fact fans?
A stack of 25 DVDs on my desk is 12cm in diameter and 4cm high, so has a volume of about 450 cm3. 80,000 will have a volume of 1,440,000 cm3 or 144 m3. That's just under an quarter of the volume of the shallow pool at the Sportspark (1.2m x 25m x 8 2.5m lanes). Or, since a quick Google (I have no scales!) informs me that 50 DVDs weigh about 900g, that means 80,000 of them have a total weight of 1440kg, i.e. 1.4 tonnes.
What a colossal waste of resources. Grr.